What is CGA?
CGA, or Consumer Generated Advertising, simply put: integrates consumers into ads. The world of advertising is shifting rapidly. More than ever, consumers have something to say about today’s brands – and their fellow audience is listening. When done right, it is a very effective and the most cost efficient way to generate brand buzz and drive consumer behavior.
Why use CGA?
As more and more consumers circumvent traditional marketing and advertising methods, Bemyad creates a link between client brands and consumers via social media content, with an immediate viral effect. Although consumers see thousands of commercial messages every day, they ignore most of them. CGA provides a more effective vehicle in today’s environment to capture the hearts and attention of multiple audiences, at a much lower cost than traditional Madison-Avenue TV spots. Plus, CGA provides an immediate market research platform with consumers communicating ideas and thoughts through advertisements on a real-time basis.
How do the Contests Work?
Bemyad works with each client to develop a customized consumer generated marketing promotion and manage ever aspect of the project from start to finish, including brand standards, video compliance, and appropriate media network choices. First, our clients determine the number of consumers they would like to reach. We then work closely with clients to discover how they would like their brand/product(s) portrayed. Bemyad uses this information to define specific adherence guidelines, contest rules, FAQs, prizes, and more, and we incorporate everything into a user-friendly and secure contest web site. We have hundreds of media relationships and built-in viral networking go get started on a targeted campaign quickly and effectively. We also provide detailed reporting showing hit rates, voting scores and other customized information.
How Much Does It Cost?
The pricing primarily depends on the number of people you would like to reach during a contest and the prize(s) awarded. Please click here to let us know quantities, and we will get back to you promptly with price quotes.
How do I know if the consumer video ads will be effective/brand compliant?
Brand compliance is vital to ensuring the effectiveness of any advertising campaign. Bemyad’s creative staff of experts monitors each video submitted during contests for brand compliance and innovation. We also closely monitor reactions from voters and viewers to provide ongoing feedback to our clients.